Get to Know Us
Phetoho Ventures is a Johannesburg-based business-setup and digital transformation company that helps aspiring and existing entrepreneurs across South Africa register, brand, digitise, and automate their businesses. Phetoho formalises and launches your business in under 21 days with integrated compliance, branding, and automation, so employed founders can start selling faster with fewer decisions and less admin.
Founding Story
Phetoho means “transformation” in Sesotho and honours the founder’s late grandmother, reflecting both a personal spiritual transition and the shift small businesses must make to keep up with fast-moving technology. From 2018, the founder ran Olebelle Digital, helping entrepreneurs formalise and take their businesses online, and in October 2024 this evolved into Phetoho Ventures, focused on teaching African entrepreneurs how to use AI to elevate how they run their businesses.
Vision, mission, values
Vision:
Become a leading African company for practical, AI-powered business setup and automation, helping entrepreneurs turn ideas into fully operational, future-ready businesses.
Mission:
Simplify the journey of starting and formalising a business through end-to-end, human-centred services from registration and branding to digital presence and automation.
Values:
Efficiency and speed, transparency, client-centred design, continuous learning, and African-centred transformation.
Who we serve
Aspiring entrepreneurs, especially Black women ready to move from idea to registered, trading business.
Employed founders and side-hustlers who need a fast, structured pathway to formalisation without quitting their day jobs.
Existing small business owners who need to modernise, rebrand, digitise, or integrate automation and AI.
How We Work With You
One-stop transformation: you come in with an idea and leave with a trading-ready, branded, digital business.
Speed with heart: quick delivery without losing the personal, story-led touch behind each brand.
Ongoing relationship: clear paths from registration into content, automation, and growth support, not just a once-off service.